Art & Craft of India · Featured · Festivals


Festivals in India are mainly a day to socialize and symbolize togetherness and joyfulness. Makar Sankranti is regarded as important for spiritual practices and is a day dedicated to the Lord Sun. It marks the Sun’s transit into Makara (Capricorn) marking the end of winter solstice and beginning of longer days. It is considered auspicious… Continue reading Makarsankranti

Dupattas · Featured · Indian Ethnic Wear · Sarees · The Drape Department

Grace and culture shook hands

The garment which defines the sensuality of a woman in the new yards of magnificence and perseverance of the weavers does not deserve a standing ovation. It is the grace of a saree that brings out the poise and allure of the wearer in a way that she is not only confident of herself but… Continue reading Grace and culture shook hands

Featured · Festivals

A happy and prosperous New Year 2020!

Christmas is around the corner and yes, we all have been getting the feel of jingling bells, festive tingles and the cities decked in the flavour of celebration. North India reeling under intense cold wave would probably won’t even be surprised if they spot reindeers on a sledge! Yes, it’s that cold! By now you… Continue reading A happy and prosperous New Year 2020!


Importance of traditional marriage rituals in India.

India is a culturally rich country with the widespread popularity of how zealously we guard our strong heritage. We not only take pride in our roots but go to great length to pursue the beauty of traditionalism in whichever ways possible. This is so evident when you look around at the crowd anywhere in India,… Continue reading Importance of traditional marriage rituals in India.

Featured · Festivals · Jewelry

Wedding season has finally arrived

With the advent of wedding season, it is the glamour of the occasion that lights life with joy and anticipation. More so when there is a wedding in the family or friend circle, the event becomes a looking-forward to the celebration. There is so much to be done and always very little time in the… Continue reading Wedding season has finally arrived

Art & Craft of India · Featured

Handlooms – a regal choice

Handloom fabrics are essentially fabrics that are woven by hand on a manually- operated loom, with the most commonly used one being the pit loom. This is an age-old traditional craft that is now a booming industry in the fashion arena. The handloom industry involves a community that has been practicing an artisanal skill or… Continue reading Handlooms – a regal choice


A modern woman in love with her roots

Modernity is not about deviating to western culture or idealism. Modernity is all about embracing the contemporary without belittling the importance of traditionalism. Being a modern woman means someone who knows to fight the battles of life like a warrior, who knows to cuddle her baby and sing a lullaby, who knows to be a… Continue reading A modern woman in love with her roots