Art & Craft of India · Festivals · Indian Ethnic Wear

Sukhī durgā pujō

The festival of Durga Puja which reveres and pays homage to Goddess Durga is predominantly celebrated in the eastern part of the country. The ten days festival which culminates on Dussehra is marked by scripture recitations, revelry, gift exchanging, family visits, feasting and visiting Pandals. As per mythology, the festival marks the victory of Goddess… Continue reading Sukhī durgā pujō

Art & Craft of India · Featured

Celebrate Gandhi Jayanti with Baapu’s Favourite – Handloom

Gandhiji was much more of an icon than just a freedom fighter. In his relentless pursuit for national freedom, he made sure that we were free of dependence on others too. A bid to make one self – sufficient and self – providers, he expounded his views on handloom and practiced in himself. He also… Continue reading Celebrate Gandhi Jayanti with Baapu’s Favourite – Handloom

Indian Ethnic Wear · Prêt-à-Porter

BESPOKE – Turn your imaginations into creations.

“The joy of dressing is an art.” It is the individual style sense that speaks of this art we possess. We all wish to look different from the rest; a class apart, so that we create a distinct fashion identity of ourselves. Each one of us has a sleeping designer in us who wishes to… Continue reading BESPOKE – Turn your imaginations into creations.

Festivals · Indian Ethnic Wear

Welcome the Goddess in our Festive Edit

Navratri invokes a feeling of religious fervor and festive exuberance in a concoction which appeases all. Come Navratri, and the atmosphere is drenched in excitement almost so contagious that it affects people of all age groups. Throughout the length and breadth of our country, the festival is celebrated in divine ways. Yet the one thing… Continue reading Welcome the Goddess in our Festive Edit

Art & Craft of India · Indian Ethnic Wear · Sarees · The Drape Department

Trending Now – Chanderi

The pride of draping fabric is not just about trends and fashions. It is a metaphor for timeless feminity, a synonym for tasteful sensuality. When we pick a particular artform to wear it to an occasion, we reflect our choice in our personality which mirrors who we are. The modern woman wants the dressing to… Continue reading Trending Now – Chanderi

Art & Craft of India · Featured

Handlooms – The Identity of India and its artisans.

The connoisseur of textiles will agree that handloom reign supreme. There is a distinctive royal appeal to them coupled with the diversity of patterns and texture. As we move into an age of eco-friendliness, it becomes all the more relevant to help handloom find a prominent place in our heart and wardrobe. Handloom fashions are… Continue reading Handlooms – The Identity of India and its artisans.

Festivals · Indian Ethnic Wear · Sarees · The Drape Department

The golden aura of Onam

The festival of Onam brings along with it all the colors of Kerala, where it is primarily celebrated. It’s history, its culture, its beliefs all come alive during ten-day Onam festivities. Onam is celebrated to mark the homecoming of the King Mahabali who is believed to be the greatest king ever in Kerala. This festival… Continue reading The golden aura of Onam

Indian Ethnic Wear · Sarees · The Drape Department

Sustainable Fashion – the next big thing

Fashion is no longer restricted to wearing branded clothes and flaunting your style sense. It has now shifted focus to ecological balance over the growing threat to environmental concern. Sustainable fashion is a movement and process of fostering change to fashion products towards greater ecological integrity. Isn’t it, our responsibility towards the global concern of… Continue reading Sustainable Fashion – the next big thing

Dupattas · Featured · Festivals · Indian Ethnic Wear · Sarees

Ganesha – The God Of New Beginnings

The God of New Beginnings, Lord Ganesha is revered by all, across the length and breadth of our country and few places abroad as well. The festival of Ganesh Chaturthi celebrates the birth of Ganesha. The day is marked with the installation of Ganesha clay ideas at homes or in elaborate pandals. With prayers and… Continue reading Ganesha – The God Of New Beginnings